How Real Estate Professionals can cope up with COVID-19

Real Estate Agents Apr 26, 2020

Real Estate professionals build relationships while working with their clients. With rising cases of COVID-19 all over Canada, Real Estate professionals are curious to know what alternatives do they have to administer the arising unprecedented challenges faced by them in their routine business activities.

Due to social distancing requirements and restrictions on travel, Real Estate Professionals are helpless as they are unable to meet their clients personally to close a deal.

Real Estate trading can still continue, however, health and safety concerns are uppermost.

Alternatives available to Real Estate Professionals during COVID-19

1. Virtual House Tours

Real Estate professionals can turn to Virtual House Tours which can be designed by myriad of softwares available. Softwares can be used to create, upload and share 360 degree panoramic photos and multimedia content of real spaces, that users could visit virtually using Google Cardboard or any VR headsets.

2. Using electronic documents

Another thing Real Estate professionals can do is to use electronic documents and signatures instead of paper documents. On one hand, it helps to prevent the spread of the virus and on the other hand, it is flexible as well as cost effective. Along with that, certified cheques can be replaced with electronic fund transfers.

3. Technological Communication

Technological solutions are the best option available to Real Estate professionals to reduce the in-person interactions.

Real Estate professionals must communicate with their clients through written transmission of information using smartphone technology applications and video conferencing rather than face-to-face communication.

4. Social Media Marketing 📩

Professionals can keep their customers engaged through curated content using various online marketing tools like GoogleAds, Buffer, Mailchimp, Hootsuite etc. And the interesting part is that online marketing is relatively cheaper than traditional marketing. Also, online marketing allows direct interaction and engagement with the customers through emails, social media channels and online public relations.

COVID-19 is a notable health concern for both Real Estate professionals and their clients. Real Estate professionals are expected to work cooperatively with clients to find a solution for preventing the spread of the virus as part of providing competent services to them.

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