Top Real Estate Customer Relationship Management (CRM) Tools in 2020

May 04, 2020

Customer Relationship Management (CRM) is a vital approach for doing any business. It is the process of overseeing how well a company interacts and maintains relationships with its current as well potential customers. There are many CRM tools available online to organize the contact information for effective communication as well as management of the customers.

We will go through some of the top CRM tools which can be used by real estate professionals.

1. HubSpot

HubSpot offers a free CRM which is designed to increase sales as well as to grow your business making it easier to handle the clients. It is ideal for inbound marketing, sales and customer service and has many features including contact management, email templates, and meeting scheduling. This tool is perfect for realtors who want to expand their business, with the capability to add full-service marketing and service tools.

2. Agile CRM

Agile CRM offers all-in-one CRM to automate the marketing, sales and service in one platform. It has the most modern features & integrations, with easy implementation at an affordable price. It is mobile-ready, fast, simple to use and offers contact management, deals telephony, appointment scheduling, project management and gamification.


ZOHO provides a strong CRM with a global network to convert more leads, engage with customers and for growing the revenue. Its features include sales force automation, process management, analytics, sales enablement, performance management, omnichannel, customization, team collaboration and many more for lead management, deal management, contact management and automation of the workflow.

4. Microsoft Access

Microsoft Access is a database management system from Microsoft that has database templates which provides tables, queries, forms as well as reports to create your own CRM. After creating CRM, all you need to do is adding customer data and customize the tables, queries and forms. It is the easiest client-server database to use and understand with made ready templates for its regular users to publish data regularly for effective lead generation as well as lead tracking.

5. Salesforce

Salesforce delivers a rich CRM experience which provides apps to boost and connect every part of the real estate business. It's Canada's #1 CRM to grow sales, improve customer service and to take the best marketing decisions. It's fast, secure and doesn't require any maintenance at all to make your business successful by getting new customers and keeping the current ones happy.

6. Zillow Premier Agent CRM

Zillow Premier Agent CRM administers customers' every activity, the homes they view, save and search while considering for making a property purchase. Along with that, it delivers personalized property recommendations to the customers straight from the app. It makes it uncomplicated to communicate with the customers by tracking the performance as well as investment with personalized reporting tools and return on investment (ROI) report.

By using CRM, realtors can manage their leads, automate their sales force and marketing process in order to improve communication with the clients. Give a try to these best CRM tools for making headway and taking you real estate business to the next level!

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I am the editor of this blog and I love to write blogs about the Real Estate business. When I'm not creating content, I love to drink coffee, read books and try new things! ❤

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